What I'm about
I bring over two decades of product design experience, grounded in visual design and front-end development. I've led design functions and managed teams — and I've chosen to return to IC work, where I do my best thinking. I specialize in complex B2B platforms, leading work from discovery through delivery.
Today, I work in an AI-first way. Before execution, I use AI to clarify strategy, explore edge cases, and challenge assumptions. I treat AI as a creative and strategic partner — shaping output through context, constraints, and aesthetic judgment.
What inspires me
Visual arts speak to me — I catch gallery shows to recharge and paint as a way of working through visual compositions. View my artwork
I stay curious across many fields and find books the best avenue for discovery: history, psychology, sci-fi. I keep track on Goodreads.
What moves me
A native of the northwest, I get deep in the outdoors. Backpacking, mountain biking, and surfing are my top three sources of stoke. Gardening and birding bring me joy. I live in Seattle with my wife, daughters, and pup Coyo — when home, I'm cooking and planning the next trip.
How I work
I'm comfortable operating in ambiguity and getting resourceful in pursuit of a solution. I'm confident I don't know all the answers — I'm open to surprises.
“He leads complex initiatives with clarity and calm, navigating ambiguity with confidence.”
“Barry brings clarity, discipline, and craft to complex problems — and creates lasting impact.”